Case Study
Commercial ExcellenceJuly 1, 2026
End-to-End Pricing Transformation: ~$46M in Upside and 200bps of Margin
A ~$3B industrial equipment manufacturer was leaking margin through 45,000+ price points, with 80% of its business on “special prices” and an eight-week cycle to change list prices. Ayna Forge rebuilt their pricing end to end and surfaced ~$46M in upside.
~$46M
Pricing upside (FY26)
~200 bps
Gross margin uplift